Panel debate

QUALICER 2014 will include several debates about current topics concerning the ceramic tile industry. International experts will take part in those debates contributing their point of view.

Panel debate: Construction solutions. The path towards industrialised construction 

Chaired by :

Jonas Silvestre Medeiros. Innovatec Consultores (Brazil)

Members:     .

  • José Antonio Chica. Tecnalia  (Spain)
  • Richard Bowman.  Intertile Research    (Australia)
  • Brian Newell. Shackerley Holdings  (UK)
  • José Luis Fenollosa. Butech (Porcelanosa Group) (Spain)

Panel debate: the globalisation of ceramic quality

The globalisation of the ceramic tile industry and its effects on the different manufacturing regions and their markets are a hot topic.

The antidumping measures that the European Union imposed on Chinese imports have been in force for almost two years. Recently, there have been societal operations in which American and Asian groups have acquired European companies. In turn, European companies are pursuing their quest for greater competitiveness, including the internationalisation of their production.

QUALICER understands quality as an industry-wide concept. Quality in the production process, in the product, in its use in construction, in company management, in innovation, and in social responsibility.

Must we choose between quality and competitiveness, between competitiveness and social or environmental loads? Are loads in all regions being evenly distributed to compete in the global market? Is an increase in tariff measures or other forms of protection of the industries of different regions with relation to disloyal practices to be expected? What is the future of our industry in the global village?

These and other questions of the greatest interest will be addressed in QUALICER 2014 by a panel of international business leaders made up of:

  • Mr.  Jose Luis Lanuza, Managing Director of Keraben
  • Mr. Alfonso Panzani, Chairman of Ricchetti Group
  • Mr. Bong Kuan Shin, Managing Director of Niro Ceramic Group (Zirconio)
  • Mr. Alain Delcourt, Managing Director of Agrob Bruchtal GmbH

The debate will be chaired by Mr. Juan José Güemes, Chairman of the International Centre for Entrepreneurial Management at IE Business School.